How to Read the Case Studies Page
Choosing a marketing agency is a big decision for a local business. The case studies page is one of the best places to check an agency's work before you talk to anyone. This is the Bottarini Marketing Group guide to reading its own work with a careful eye. We describe the page by its topic only. The details are on the page itself.
What a Case Studies Page Is For
A case studies page shows past work. It lets a prospective client see how an agency approaches a problem. It is not a promise. It is a sample.
At BMG, the call to action to see the work points to the case studies page where the agency shows its work. Treat it as a starting point for your questions, not as the end of your research.
Start With the Business Type
The first thing to check is whether the work resembles your own situation. A roofing company and a med spa face different customers, different seasons and different rules. Look for work in an industry close to yours, or in a market with similar competition.
If you are a contractor, you may want to look first at a guide to roofing marketing for LA contractors. The industry pages describe how the agency approaches each trade. Read contact Bottarini Marketing Group them next to the case studies so you can see the thinking and the work side by side.
Look at the Scope
Ask what the agency was hired to do. Was the project a website build? Was it ongoing local SEO? Did it include Meta ads, Google Ads or Local Services Ads? Scope tells you which services you would be buying and how they fit together.
This matters because BMG sells its services as one system. The agency pairs local SEO, AEO, website design and Meta ads, with Google Ads and Local Services Ads alongside. If a project covers several of those, notice how the pieces connect. If it covers only one, ask how it would fit with the others in your case.
Also look at what was not part of the project. If a case study covers a website but no search work, you should not assume search was handled. Write down which pieces were included, then ask which pieces your own business would need. That list becomes the start of your quote request.
Check the Timeline
Different channels move at different speeds. Paid ads can start sooner. SEO and Map Pack work take longer to build. A fair reading of any case study keeps that in mind.
When you read a project, ask how long it ran and what stage it describes. A page that shows only a finished state tells you little about the steps to get there. Look for hints about the order of work: planning, setup, launch and then refinement. Those match the five-step process the agency follows, from discovery call to the report and improve cycle.
Read the Creative and Design Work
Some of what a case study shows is visual. You can judge a website for yourself. Is it clear? Does it load quickly on a phone? Can a visitor find the phone number fast? You do not need a marketing background to answer those questions. Readers who want more context can read about the company behind Facebook and Instagram.
The same goes for ad creative. Ask whether the ad speaks to a specific customer. A good ad names a need and gives a reason to act. For more on how ads get written, read the posts on the blog for more detail on how the agency works.
Pair the Case Studies With Reviews
Case studies are the agency's own account of its work. Reviews come from outside. Both matter. To learn what the 5.0 reviews page adds beyond the case studies, open the reviews page. It shows a 5.0 rating.
A rating is not a guarantee either. Still, a consistent public record gives you a second angle. When what an agency says matches what clients say, that is a good sign.
Ask about the team
Work looks different depending on who does it. BMG is owner operated. The person who plans your marketing is the person who runs it. To learn how the owner-operated model shapes each project, see the about page.
When you review a case study, ask who handled the work. At an agency with an account manager layer, the answer may be a team you never meet. Here, you can expect to work with the founder, Jaden Bottarini.
One more tip. Read more than one case study, if the page offers several. A single example can be a best case. Several examples show a pattern in how the agency plans, builds and reports. Look at what stays the same from one project to the next, and what changes to suit each client. That tells you whether the agency has a method or just a few good stories.
Special Notes for Medical and Real Estate Work
If you own a medical practice, read any health related project with extra care. Marketing for med spas, weight loss clinics and plastic surgeons works at the marketing operations level. The page should not be read as a claim about treatment outcomes. Advertising rules vary by state medical board, and HIPAA governs patient data. Start with a guide to med spa marketing for practice owners if that is your field.
Real estate agents should expect fair housing rules to shape ads and site copy. The guide to realtor marketing and fair housing covers how the agency thinks about that work.
What Past Work Cannot Tell You
Past work does not predict your outcome. Your market, your competitors and your starting point are your own. No agency can promise rankings, leads, return on spend or revenue, and you should be wary of any that do.
Case studies also do not set your price. Starting prices on the site are self-reported by the agency, and final pricing depends on scope. Read a guide to the starting prices behind each project and ask for a quote that fits your plan.
Bring Your Questions to a Call
After you read, write down what you still want to know. Ask about scope, timeline, who does the work and how success is measured. Then book an intro call to learn what a similar project needs. You can also call (818) 299-3505, Monday to Sunday, 8:00 AM to 7:00 PM.
For a wider look at who runs the agency, see the Bottarini Marketing Group guide to reading its own work on the home page. That page ties the services, the process and the service areas together.